Keynote · Who are we really helping?
Start With Who
Companies lose their way when the customer becomes an abstraction.
Customer clarity that changes how companies think about marketing, sales and growth.
Check Jon’s availability
- Format
- Keynote, workshop or moderated conversation
- Length
- 45 to 60 minutes as a keynote. Also available as a workshop or moderated conversation.
- Delivery
- In person or virtual, from Abbotsford, British Columbia
- Customization
- Shaped for your audience on a planning call
Why it matters now
Who are we really helping?
It is easy to talk about growth and forget the person who has to say yes. When the customer becomes an abstraction, messaging gets vague, teams pull in different directions and marketing spend goes to waste.
Organizations that try to serve everyone end up connecting with no one. Messaging gets generic and growth stalls.
What this keynote promises
Jon shows how getting specific about who you serve sharpens everything else: your message, your product, your priorities and your team's sense of purpose.
What people leave with
Ideas an audience can use.
Why customer clarity has to come before marketing strategy.
The Who, What and How framework from Now Start With Who.
How to describe a customer so specifically that your whole team can picture them.
How narrowing focus creates more opportunity, not less.
Who it is for
Entrepreneurs, marketing and sales teams, executives and any organization that wants to grow by serving people better.
Formats
- Keynote45 to 60 minutes
- WorkshopHalf day or full day
- Moderated conversation30 to 60 minutes
- Virtual session30 to 60 minutes
Where the idea began
Start With Who: How To Spread Your Ideas
Jon's 2019 TEDxChilliwack talk introduced the Start With Who idea. The keynote develops it further for business audiences.
From an event host
“Jon is a great communicator who knows how to connect with an audience. He is funny, engaging and knows how to keep a room's attention. I would recommend him to any group of business leaders looking to sharpen their thinking about their customers.”
Customization
Shaped for your audience.
Jon starts with a planning call to understand the audience, the event theme and the outcome you want, then adapts examples and language to match. In person or virtual, travelling from Abbotsford, British Columbia.
Related bookNow Start With WhoAbout the bookBulk copies can be arranged for attendees.
About the speaker
Jon Morrison is an entrepreneur, author and keynote speaker based in Abbotsford, British Columbia. He is the founder of Get Clear, co-founder of Brands in Blooms and co-founder of Clinic Sites, a TEDx speaker and the author of five books, including Now Start With Who and Get Clear on AI.
Speaking enquiries
Interested in “Start With Who”?
Share your audience, your goals and your date. Jon’s team will reply with availability and fee guidance.