Keynote · Why should the work matter?
Clear Work
People want more than tasks, targets and another Monday meeting.
Check Jon’s availabilityPurpose, leadership and building work that people genuinely care about.
45 to 60 minutes as a keynote. Also available as a workshop for leadership teams.
- Format
- Keynote, workshop or moderated conversation
- Length
- 45 to 60 minutes as a keynote. Also available as a workshop for leadership teams.
- Delivery
- In person or virtual, from Abbotsford, British Columbia
- Customization
- Shaped for your audience on a planning call
Why it matters now
Why should the work matter?
Teams are tired of tasks without meaning and change without explanation. Leaders who cannot say why the work matters will struggle to keep the people they most need.
Purpose statements sit on walls while the real work feels disconnected from anything that matters. Engagement drops and good people leave.
What this keynote promises
Jon helps leaders reconnect the daily work to a purpose worth caring about, so teams have a reason to bring their best.
What people leave with
Ideas an audience can use.
Why clarity is a leadership responsibility, not a communications task.
How to explain the work in a way people can repeat and believe.
What Jon's years in pastoral ministry and business taught him about motivation.
Practical ways to build a culture where people care about the outcome.
Who it is for
Leaders, managers, non-profit teams, associations and organizations navigating change or growth.
Formats
- Keynote45 to 60 minutes
- WorkshopHalf day or full day
- Moderated conversation30 to 60 minutes
- Virtual session30 to 60 minutes
From an event host
“Jon was fantastic. He was so easy to work with and extremely well received by our attendees. Jon's message was timely and packaged with plenty of humour and relatable stories.”
Customization
Shaped for your audience.
Jon starts with a planning call to understand the audience, the event theme and the outcome you want, then adapts examples and language to match. In person or virtual, travelling from Abbotsford, British Columbia.

About the speaker
Jon Morrison is an entrepreneur, author and keynote speaker based in Abbotsford, British Columbia. He is the founder of Get Clear, co-founder of Brands in Blooms and co-founder of Clinic Sites, a TEDx speaker and the author of five books, including Now Start With Who and Get Clear on AI.
Speaking enquiries
Interested in “Clear Work”?
Share your audience, your goals and your date. Jon’s team will reply with availability and fee guidance.