Books
Jon writes for business owners and leaders who want to understand people, make better decisions and put good ideas to work. Each book turns the central idea behind a keynote into a framework a team can use. Five books in all, including two earlier titles from his years writing about faith and big questions.
2020
Serving Is The New Selling
Most businesses decide what they sell and how they sell it long before they get clear about who they are for. Now Start With Who reverses the order. Jon shows why the specific person you serve should shape your message, your offer and your growth.
2024
How AI Is Shaping Your Job, Your Business and Our Global Future
AI is reshaping how work gets done, and most business owners feel the pressure without a clear place to start. Get Clear on AI breaks the subject into plain language, shows where the real opportunities are and helps leaders think about ethics and their teams as they go.
On Now Start With Who
“Jon Morrison's book is a must read for entrepreneurs who want to understand the power of niching down and serving a specific market segment.”
Earlier and other books
A playbook for niche growth, and two earlier books from Jon's years writing and speaking about faith and big questions.
2023
How to Scale a Practice by Dominating a Market
A practice without a clearly defined niche stays chaotic and depends entirely on its owner. Segmentology shows service-based professionals how to choose an ideal client, build around them and grow a practice that can scale.
Visit segmentology.ca
2017
Ideas That Change Everything
One of Jon's earlier books, written for readers who enjoy big questions asked honestly. Life Hacks works through the ideas that shape how we live, from philosophy and science to everyday decisions, in plain language.
Get the book · Amazon.ca
2013
A Reason to Hope, a Message to Share
Jon's first book, written during his years as a pastor and speaker. Clear Minds and Dirty Feet makes the case for faith with a sharp mind and a light touch, for readers who want substance without the lecture.
Get the book · Amazon.caSpeaking enquiries
Bulk copies of Now Start With Who or Get Clear on AI can be arranged alongside a speaking engagement.